Project overview
Hawksmoor opened its first regional restaurant in Manchester in 2015. Anticipation for one of London’s most popular restaurants was high and it didn’t disappoint.
Objective
Owners Will Beckett and Huw Gott were keen to ensure Manchester welcomed them with open arms.
Stakeholder engagement, a steady stream of press releases and a press trip to London ensured Hawskmoor got off to a flying start and momentum built through continued PR in the run-up to and after opening. Over the last eight years, Hawksmoor has become a mainstay on Manchester’s hospitality scene, truly embedding itself in the fabric of the city.
Results
Favourite PR moment: The press trip down to London, which saw several members of the party miss the train home because they were enjoying themselves too much!
