Project overview
Leonardo Hotels, Europe’s largest and fastest growing hotel chain…
…opened its first hotel in Manchester in May 2022. It boasts an eye-catching exterior, inspired by Milan’s Bosco Verticale (vertical forest) tower blocks, which saw the hotel win a design award from the Manchester Society of Architects before it opened its doors.
ECHO worked with Leonardo on a pre-launch, launch and post-launch campaign, providing media relations, event management and influencer engagement.