Project overview
…as well as being the city’s commercial district, Spinningfields is also home to multiple restaurants and bars and hosted some of Manchester’s most popular events, including the Duck Race, Screenfields and the Ice Rink.
ECHO provided media relations, influencer outreach and stakeholder engagement over a period of seven years.
Objective
…it took a little longer for the general public to follow suit. ECHO’s role was to drive awareness of the new, exciting offering now available at Spinningfields, from its high-end retailers on The Avenue, to its events calendar.
The Duck Race, Ice Rink and Screenfields quickly became institutions on the Manchester events calendar and as the retail offering began to evolve to an F&B offer, ongoing communication was key to drive footfall.
Results
Favourite PR moment: Watching an engagement on Spinningfields’ Ice Rink, which we’d helped to plan and execute!
