The Midland Hotel

Project overview

A stalwart on the Manchester social scene since the hotel opening in 1903…

The Midland Hotel is one of the city’s most iconic and renowned hotels. 

ECHO have worked with The Midland since 2019, providing media relations & influencer engagement.


ECHO worked with The Midland during its extensive £14 million refurbishment…

…which transformed the ground floor, creating a new Champagne Lounge and the newly-named Mount Street Dining Room & Bar. Working with the hotel team, ECHO launched the new-look Midland with a star-studded event, which saw Take That’s Howard Donald DJ’ing the night away.

Ongoing media relations focus on the f&B offering at the hotel, alongside influencer engagement and assisting with regional marketing.


Favourite PR moment: The launch event itself, which showcased The Midland at its best and was a massive success.

Switched-on, smart PR that makes more noise.